„Rough to tender“ tells the story of a young woman who separated from her boyfriend and is coping with her broken heart. She guards her memories in glasses and sets them free from time to time to relieve her pain. To help her find solace she is shown with a woolen blanket from Eyra a soft and tender but also delicate material. As a synonym for the product Irene Schweizer chose the character of a heartbroken woman, childlike, innocent and beautiful. Who was well represented by the actress Lilly Lorenz from Germany. We shot „rough to tender“ in one day and without a budget on two canon 5Ds with modest lighting equipment and a small crew on a rooftop in Zurich.

Nominated for : «INTERNATIONAL FASHION FILM AWARD 2014 »
Official Selection: «LA JOLLA INTERNATION FASHION FILM FESTIVAL 2014»

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